Social media is the lifeblood of online marketing. It’s the great connector of people but, even better, social media operates like lily pads on a pond as it enables viewers to bounce from story to story and, in so doing, find the story of your company or your business leader. Most business owners don’t know what to tweet or post, because their skill is knowing their business and building their business.
The Free Range will guide you and assist you to maximise the benefit of your knowledge, experiences and what your business is doing in order to share that with the widest possible audience, in so doing helping you to build your brand and grow your business.
Social media is incredibly effective in terms of cost and reach, but you have to post and tweet consistently and with the correct spread of messages. As with all other digital content, it’s also something that can live forever, carrying your message forward for years to come, but at a lower cost and more effective reach than traditional marketing.